Chipolo Loop & Card

Hand holding a small yellow Chipolo Loop tracker against a grey background.

Tired of losing their keys, a group of friends founded Chipolo in 2013. Now an international brand, Chipolo creates smart, colourful item finders that help users track lost possessions across 195 countries. In 2022, Chipolo approached BLOND to redefine the product strategy for two of its flagship devices: the LOOP key finder and CARD wallet tracker. The goal was to reposition these products at the intersection of tech and fashion accessories, setting the brand apart in a crowded market.

Studio shot of a black circular Chipolo Loop tracker standing on a dark surface.
Black leather case for Chipolo card tracker.
Close-up of a small black tracker attached to a metal key ring.
Black circular tracker loop attached to a white bag strap.
Hand holding a black circular Chipolo Loop tracker between fingertips.
Detailed close-up of dark textured plastic surface showing the Chipolo logo.
Hands inserting a black rectangular Chipolo Card tracker into a leather wallet.
Side profile silhouette of a hand holding a thin card tracker horizontally.
Rectangular dark Chipolo Card tracker angled on a light grey studio background.
Front view of a small black rectangular Chipolo Card tracker.
Hand holding a thin dark Chipolo Card tracker between fingers.
Close-up view of a dark textured circular tracker loop with embossed details.
Stack of small round Chipolo Loop trackers in various colors on a white background.
Collection of round Chipolo Loop trackers in multiple colors arranged on a white surface.
Person wearing a black backpack with a black Chipolo tracker attached to the strap.
Close-up of hands inserting a black tracker card into a green leather case.