Epson Home Projector

Japanese multinational electronics company Epson is one of the world’s largest manufacturers of printers and imaging-related equipment. They approached BLOND in 2020 to collaborate on the design of their next-generation entry model projector. The challenge was to design a projector that could be suitable for home and office use while also being sensitive to cost in order to enable Epson to expand its market.
With the intended target customers in their twenties and thirties, the product needed to look new and, of course, have a great consideration towards UX. Through design and CMF choices, we also needed to consider how the projector could fit seamlessly into the user’s home to create an affinity with the home environment. Design research was followed by an analysis of products from adjacent categories that had a desirable environmental affinity. This helped us to find original sources of inspiration and define the necessary attributes to position a range of early design concepts.