Nere PP Luggage

Nere (sub-brand of Strand), an Australian household name known as the destination store for luggage, approached BLOND to design a new lightweight luggage line. The brief was to design a suitcase family made from injection moulded Polypropylene (PP) plastic, which provided an opportunity to explore high-fidelity surface detailing and textures—helping to differentiate from the more common vacuum-formed luggage shells. BLOND harnessed the capabilities of this manufacturing process to not only increase structural integrity and reduce weight, but also maximise brand exposure through a sweeping pattern that frames the strategically positioned logos.

















