Tesoro Refillable Candles

Gold-toned metallic candle refill insert resting on a white background

In 2021, sustainably-minded UK startup Tesoro approached BLOND to take a fresh look at its candle range—working from the ground up to create manufacturable products and a market-disrupting proposition. The first retail item from an ambitious pipeline is a refillable candle. “It was important to look at the big-picture and plot Tesoro’s future by considering how it could continue to be disruptive for several years and establish a leading market position,” says James Melia, BLOND—Founder & Creative Director. “Carefully studying the macro view of the category landscape and analysing targeted ethnographic research allowed us to strategically define a business proposition that would resonate with the consumer.”

Hand placing a gold metal candle refill insert into a clear glass jar

Clear glass candle vessel with gold insert displayed on a white shelf

Dark metallic candle refill insert seated inside a clear glass vessel

Lit candle with soft warm flame glowing in a dimly lit room setting

Glass candle vessel with gold insert on a white cabinet in a bright room

Small view of a glass candle holder with metallic refill insert

Empty clear glass candle vessel resting on a white surface

Three metallic candle refill inserts in red, gold, and bronze tones

Gold metallic candle insert with visible wick positioned near green foliage

Hand lifting a clear glass vessel over a round cardboard packaging box

Hand removing lid from cylindrical candle packaging box

Glass candle holder with gold refill insert on a table next to flowers

Deep red metallic candle vessel repurposed as a pot for a small succulent