Yandex Lightboxes

Operating in 1000 cities and numerous countries in Europe and Africa, Yandex Go is a global leader in taxi ride-hailing services. They approached BLOND in 2020 with a unique industrial design challenge—the design of exterior vehicle accessories for its taxi fleets. The project entailed developing a new product identity that improved look and feel, boosted brand recognition, and improved performance. We exceeded expectations through design that addressed construction intelligently, ensured ease of installation, reduced costs and provided flexibility of use across Yandex Go’s varied vehicle types.
Video of a textured black and white map grid with coordinate points moving across the map.









Computer simulation displaying aerodynamic airflow lines around a taxi rooftop sign



Rotating black Yandex Go Taxi branding graphics on a white taxi sign displayed against a black background






